SAIL 2015

Key Figures

SAIL Amsterdam is the largest public event in the Netherlands and the largest nautical event in the world. Every five years, in excess of 600 ships navigate along the North Sea Canal before mooring in Amsterdam.

The 2015 edition of SAIL Amsterdam was enjoyed by 2.3 million visitors over a period of 5 days. SAIL was the backdrop of an unprecedented beacon implementation, powered by Resono and partners.

  2.300.000 visitors

   8.622.816 interactions

  232 beacons deployed

  5 beacon networks

  3 different apps

What made this beacon implementation unique?

Beacon networks

To gain a greater coverage five private and public beacon networks on the SAIL terrain and in Amsterdam were deployed.

These include the Amsterdam Beacon Mile, SOWIFI, Exterion Media, SAIL long range ship network, and the SAIL event network.

Long-range beacons

Deployment of long-range beacons on ships. When the ship sailed in range of the public they received the proximity message at the right time.

Discover the anatomy of a SAIL visitor

Follow the crowd

The right notification at the right time

Download complete infographic

The above information is all compiled in our SAIL Amsterdam infographic of which you can download as PDF document below.

Questions? More information?

For questions or additional information about the SAIL project and the deployment of the Resono platform you are always welcome to contact us.

Press and media as well as inquiries for talks and keynotes please contact Remco Bron (CCO Resono) preferably by e-mail: [email protected] or phone: +31643265860

Resono behind the scenes

In preparation of SAIL Amsterdam and during SAIL Resono made a series of behind the scenes videos which can be found below. The videos are in Dutch.