IKEA GROUP with a worldwide revenue 38,8 billion (2017) is the world most well known retailers to buy home furnishings. In the Netherlands IKEA has 14 stores and have deployed the Resono platform to measure in-store customer movement. In cooperation with KantarTNS Resono placed beacons around the the walking routes in the IKEA stores. The IKEA ‘marketplace’ area has the permanent route with multiple short cuts for people who want to go to the cash registers straight away. Dwell time in the marketplace, the routes taken, number of visits and how many times customers return was a blind spot for IKEA. The Resono platform enabled IKEA to measure these important KPI’s and make the stores and in-store formulas more effective.