IGA (Independent Grocers Alliance) is the largest group of independent grocers in Canada. In Quebec its presence dates to 1953, but it all started in 1873 with the opening of a fruit and vegetable store on Rue St-Paul in Montreal. For generations, the job of running major Quebec grocery stores has passed from father to son and mother to daughter. Today IGA is based in the Canadian and French speaking Quebec region, where the retailer operates 290 participating stores.
In 2016 IceMobile – subsidiary of BrandLoyalty – and IGA introduced the My IGA Stamps app. This was the first Bright Stamps implementation in Canada, but most importantly the first tool for 100% digital promotion. Fully digital provides all the convenience of digital stamps collection, simplicity and efficiency for both retailer and the end-consumer, with maximum fraud prevention.
In 2018 the IGA stamps app implemented the Resono SDK for measuring in store movement. With the use of the Resono platform, IGA was able to gain valuable insights from in store behaviour.