Groupe Renault took the first step to offer electric mobility to residents and visitors during the Dutch Design Week. Visitors to the festival had the opportunity to become acquainted with electric driving by using one of the 45 shared Renault Zoë Design Rides. The Renault Zoë is a 100% electric car, to try the Zoë Renault did sponsor 45 test rides for the same purpose in the Lombok district of Utrecht and Paris. Resono partnered up to add a new opportunity for Renault. With the use of sensor technology in and around the Zoë’s giving Renault the option for retargeting the Dutch Design Week visitors and drivers of the Zoë’s.