These 3 aspects of Bluetooth 5.0 will enhance your business opportunities

By February 8, 2018 May 14th, 2018 No Comments

Bluetooth is a standard function on mobile devices and is integrated in a lot of products that we use on a daily basis. For example, your connection with your car kit is Bluetooth, and most wireless peripherals such as mouses, wireless earphones and wireless speakers are connected with Bluetooth. However, the technique in our phones is based on an older Bluetooth 4.0 protocol, which is in use since 2011. Since then, the protocol has had two updates, the latest being one in 2014 in preparation of the Internet of Things. Now, with the release of Bluetooth 5.0, a lot has changed. The following three aspects allow for new business opportunities.

1. Bluetooth 5.0 uses less energy

With all the new features of Bluetooth 5.0 you could think that it will affect your battery life duration in a negative way. Surprisingly, this is not the case. Actually, your battery barely notices that your Bluetooth is turned on. Therefore, there’s no need for users to turn their Bluetooth off. In that case the number of people that always have Bluetooth turned on will increase rapidly, even though we already see this happening today.

2. Bluetooth is made for the Internet of Things

The different kinds of devices that are equipped with the current Bluetooth protocol, often weren’t up to the task. Users noticed this when walking out of a room without their smartphone, because then it automatically disconnected. We were confronted with this issue during the SAIL case. When using default beacons, we could not get the signal further than 70 meters. But the Bluetooth connection we needed should be able to send its signal at least 100 meters.

With Bluetooth 5.0 this issue is history. By extending the transmitting range with a multiple of four while simultaneously doubling its speed and enabling it to send up to eight times the data, Bluetooth 5.0 is ready for the Internet of Things. This is interesting because this affects the way we can use beacons on a daily basis to interact with our audiences. For instance, the whole infrastructure that is needed to cover an area will significantly drop down with the use of this new protocol. You need less beacons that consume less energy (point 3) and this has an huge impact on your investment and maintenance of the infrastructure.

“Bluetooth 5 will make beacons, location awareness, and other connection-less services an even more relevant part of an effortless and seamless Internet of Things experience” Mark Powell, executive director of the Bluetooth SIG [1]

3. No need for an app

One of the things we are dealing with is that our clients don’t have a widespread app to use for beacon interactions. According to Mark Powell, with Bluetooth 5.0 there will be “less need to download an app” to receive information, because a Bluetooth connection to the Internet of Things (IOT) will be sufficient. Powell does not go further into this, but he foresees a future where beacons alone and your Bluetooth connection is enough to create an interaction. We already have seen this with Google nearby. We are curious what new solutions will come to improve location based technology.

Bluetooth 5.0 is not simply an update of the existing protocol, but a whole new protocol with lots of opportunities for you and us. It is good news for consumers and enterprises. Still not convinced? Watch the video above in which Marques Brownlee demonstrates Bluetooth 5.0.


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